Jul 13, 2024

Wagh Bakri

Developed a tier-led packaging system for Te Tresor, creating distinct premium tin designs for each price range.

  • Industry
    FMCG
  • Scope of work
    Packaging Design
  • Duration
    4 months

CHALLENGE

Te Tresor is a premium tea brand available exclusively at the Wagh Bakri Tea Lounge. The brand offers three tea categories priced at ₹300, ₹700, and ₹900, but all variants were originally packaged in identical tin cans, making it difficult for customers to distinguish between them.

To solve this, a refreshed packaging system was developed featuring three unique polished tin cans, each designed to visually represent its respective price category. The project was later featured on Packaging of the World.

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